Criteria among the roughly 300 customers of each participating carrier polled included overall level of satisfaction, service expectations, ease of doing business with the carrier, products and services. Other areas included the likelihood of recommending and renewing coverage with the carrier, requesting information about an additional product and interest level in obtaining group insurance products from their carrier.

Colonial offers life, accident, cancer, and short-term disability insurance to EKU employees through payroll deduction. Colonial agents also provide their services during New Employee Orientation and the annual EKU Benefits Expo.